Marketing
Chris Boucher, M.B.A.
Teaching Professor, College of Business
cboucher3@une.edu
Mission
Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.
Program Description
Students in this major will graduate with a variety of skills preparing them for jobs in the marketing field. The program's design includes foundational business courses and specialized marketing courses. This program is designed to provide students with the foundational knowledge required for a range of marketing jobs and to ensure graduates are using the most current tools and technologies to thrive within the field.
PROGRAM GOALS
This program will:
- Incorporate emerging and innovative technologies type aspects through business foundation courses and specialized marketing electives, making the curriculum forward-looking and relevant.
- Will focus on how marketing drives business success through various marketing avenues.
- Offer robust global education components through international marketing courses, providing students with a broader understanding of global markets and cross-cultural communication.
- Develop graduates with a wide range of Marketing techniques and consumer behavior understanding.
Curricular Requirements
| Nor’easter Core Requirements | Credits |
|---|---|
| Total Credits | 40 |
| COB Foundation Courses | Credits |
|---|---|
| BUEC 203 – Macroeconomics | 3 – Fulfills Power Knowledge & Justice - Social Science Core |
| BUEC 204 – Microeconomics | 3 – Fulfills Power Knowledge & Justice - Open Core |
| BUMG 120 – Innovation Through Technology | 3 – Fulfills Creativity and the Arts Core |
| MAT 120 – Statistics or MAT 150 – Statistics for Life Sciences or MAT 151 – Statistics for Environmental Sciences | 3 – Fulfills Quantitative Reasoning Core |
| Total Credits | 12 |
| Other COB Foundation Courses | Credits |
|---|---|
| BUAC 201 – Financial Accounting | 3 |
| BUFI 315 – Business Finance | 3 |
| BUMG 200 – Management | 3 |
| BUMG 325 – Legal Environment of Business | 3 |
| BUMG 498 – Strategic Management | 3 |
| BUMK 200 – Marketing | 3 |
| BUMK 495A – Internship/Experiential | 3 |
| Total Credits | 21 |
| Marketing Major Required Courses | Credits |
|---|---|
| BUAC 303 – Managerial Accounting | 3 |
| BUFI 205 – Intro Data Analysis or DSC 225 – Computer Programming I | 3 |
| BUMG 101 – Introduction to Business/Excel | 3 |
| BUMK 303 – Non Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing | 3 |
| BUMK 305 – Consumer Behavior or BUMK 310 – Advertising | 3 |
| BUMK 335 – Global Marketing | 3 |
| BUMK 345 – Marketing Research | 3 |
| BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing | 3 |
| BUMK 400 – Marketing Seminar or BUMK 498/BUMG 498 – Marketing Strategic Management | 3 |
| BUMK 405 – Sales Management | 3 |
| BUMK 460 – Marketing Pricing Strategies | 3 |
| Six (6) Credits of 300- and/or 400-level Electives with the Prefix BUMK | 6 |
| Total Credits | 39 |
| Open Elective Courses (as needed to reach 120 credits) | Variable |
| Minimum Total Required Credits | 120 |
|---|
Learning Outcomes
- Demonstrate knowledge in core business disciplines to apply to real world industry situations.
- Prepare and interpret key marketing terms and core concepts of marketing within a business environment.
- Identify, calculate, and analyze a variety of business financial metrics applied to a marketing strategy.
- Identify different demographics and targeting through internet marketing with effective communication in written process.
- Describe the marketing research process, using both primary and secondary research.
- Demonstrate critical inquiry, professional written and/or oral communication skills in a domestic and/or global environment.
Transfer Credit
See Undergraduate Admissions for more information.
Admissions
See Undergraduate Admissions for more information.
Financial Information
Tuition and fees for subsequent years may vary. Other expenses include books and housing.
For more information about tuition and fees, consult the Financial Information section of this catalog.