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PORTLAND, Maine

Association for Continuing Higher Education publishes guest blog by UNE’s Martha Wilson and Michelle Littlefield

Martha Wilson (left) and Michelle Littlefield
Martha Wilson (left) and Michelle Littlefield

Martha Wilson, Ph.D., D.S.W., dean of the College of Graduate and Professional Studies (CGPS), and Assistant Dean Michelle Littlefield, M.B.A., recently published a guest blog on the website of the Association for Continuing Higher Education.

The blog, titled “Accountability: Using CRMs to Leverage Student ROI,” discusses ways in which customer relationship management (CRM) technology can have a positive impact on higher education, addressing, specifically, how CRM supports relationship-building to increase enrollments and retention, increases efficiencies by streamlining processes across often siloed departments, and provides business insights by making data more accessible.

As former associate provost for Online Learning, Wilson led the Office of Online Worldwide Learning (OWL) prior to the establishment of CGPS in 2014, when she was appointed as dean.

The first staff person hired for OWL in 2012, Littlefield brings nearly a decade of CRM implementation and integration experience to CGPS.

Wilson and Littlefield, alongside talented technical and operational staff in CGPS, have developed a strong CRM infrastructure to support UNE Online students within the College of Graduate and Professional Studies (CGPS). This system has contributed to CGPS' ability to gain internal process efficiencies, maintain strong student retention rates and gather data to support online program return on investment (ROI).

Read the blog

To learn more about the College of Graduate and Professional Studies, visit https://online.une.edu/

 

To apply, visit www.une.edu/admissions

About the University of New England

The University of New England is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of flexible, accredited online degrees. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.